OVERVIEW
Pairing an integrated digital strategy with the production of elevated content, Tribe X launched Aero’s 5 destinations in Europe, three of them only launched in Summer 2020.
-48%
Less CPA than set KPI
+28%
Increase in sales than set KPI
0.27%
Conversion
rate
THE OBJECTIVE
To officially launch Aero's brand in the European market generating brand awareness among the right audience, driving ticket sales.
THE CHALLENGE
Aero launched five destinations (London, Ibiza, Mykonos Nice and Naples) in summer 2020, ramping up from two destinations the previous year within Europe. At the time, travel restrictions due to COVID-19 were at the highest level. Travel was more of a farfetched dream rather than an attainable reality, with most destinations shutting down and the world being on survival mode. Global tourism suffered its worst year on record in 2020, with international arrivals dropping by 74% according to the latest data from the World Tourism Organization (UNWTO).
THE STRATEGY
Aero’s unique offering of “semi-private” air travel onboard its elegant 16-seater jets proved to be a highly successful formula at a time when health risks were at the forefront of many travelers’ minds and when luxury commercial aviation simply lost its magic.
Inspired by the Golden Age of aviation– when air travel was still aspirational and service impeccable– Aero set out to elevate modern air travel by delivering a journey that rivals the destination. Aero services coveted destinations with its fleet of sleek, meticulously-designed, 16-seater jets, thereby allowing guests to avoid the crowds and hassle commonly associated with commercial aviation, instead providing a safer, more personalized travel experience.
Essentially, Aero guests experience many of the perks of private aviation (e.g., arriving 30 minutes prior to departure, a generous baggage allowance, and a Concierge team providing premium access to unique travel experiences) for the price of a Business Class ticket on a commercial airline.
Our campaign messaging honed in on several of these unique selling points: the appeal of flying onboard Aero's iconic jets, the reassurance of crowd-free travel amidst an ongoing global pandemic, and the ease, comfort, and refinement of a new, elevated first-class travel experience unlike any other.
The strategy was to position Aero as the airline of choice for luxury aviation, using different digital touch points to create a cohesive, well rounded narrative around the newly launched destinations, featuring the below services:
AI-Powered Digital Advertising
A multichannel sequenced campaign targeting niche markets who travel frequently to the launched destinations. The main objectives were brand awareness and driving sales by capitalizing on Aero’s USPs. The messaging was adapted to different audiences, automatically optimized by an AI driven social media optimization in order to achieve the highest campaign performance.
SOCIAL MEDIA
Content Production
Tribe X helped revamp Aero’s overall aesthetic on social media into an abstract look and feel. Learn more about that here.
Tribe X capitalized on Aero’s unique luxury aviation experience by crafting a series of stunning visuals through stills and video shot in London, Ibiza, Mykonos, and Amsterdam.
SEO optimization
Website Optimization
Prior to Tribe X’s efforts to perform SEO optimization, Aero’s website appeared on the 22nd page of Google. By the end of the summer, Aero’s website ranked as the 1st link to appear in all key travel markets in Europe
As Aero’s website is an important touchpoint throughout the customer’s digital journey, Tribe X created dedicated landing pages optimized for conversions
The results